I strongly believe one of the top failures for new, emerging authors is the marketing techniques they use in promoting their book. Typically, many authors purchase press kits with their publisher to help get their book recognized. Press kits are a good start point, but one should not fully rely on them. When I wrote my first three books, I did not use a press kit. I did “personal marketing.” Personal marketing and know how to do it well causes your book to be globally and locally recognized. I want to share some of the tactics and tools I have personally used in promoting my books.
Amazon Kindle Direct Publishing gives an author the opportunity to convert the manuscript of their book into an e-Book version. If you’re an author that is limited on funds, this is your first source for marketing. Try to sell your book electronically and see how well it goes. If you make good ebook sales, begin transitioning into print copies through Amazon Marketplace.
Amazon Advantage Program
Amazon Advantage Program offers the opportunity for authors to send in print copies of their book to the warehouse. It’s imperative that I state you should make sure you send the exact amount of print copies you requested in your purchase order. When you submit your purchase order, Amazon will give you a shipping label and packaging label to make sure the correct personnel receives your book.
Personal Author Website
No matter what genre of writing you choose to pursue, every author needs a personal website that displays their book and how to go about purchasing it. Preferably, use your name as the web domain. If it’s not available, use the title of your book. Start with a .com domain and then search for available domains, if these options are not available.
Do not overdo your website. My very first website I created had too much information on it. The basic components should consist of an intro/welcome to your site, the author’s bio (keep it brief), the marketing outlets that have your book(s) available for purchase, and a way readers and visitors can contact you for more information. It’s imperative to have an email address correspondent to your website. For instance, my email is email@example.com. If you feel your works will be huge, it’s wise to set up separate email addresses for each entity. Entities could be copyrights, book purchases, book reviews, ratings, interviews, endorsement letters, and author appearances (bookings).
Google SEO/ Google Analytics
SEO stands for Search Engine Optimization. I didn’t take advantage of Google Analytics or SEO until I wrote my fourth book. This software, patented by Google, shows you the location of the visitors on your website. You can get hit counts, web statistics, and pull up reports for your website. SEO is setup in your website within your metatags, to help Google easily locate your website. When someone searches your name on Google, your website should be the first link to show up.
After your author website is established and you have SEO generated in the background, you can enroll into Google Authorship. This tool simply verifies your rights as an author and places your name to the right when someone searches for you. In order to use this, you have to embed code, from Google, into a website that includes your name as an author. You can even do this for newspaper articles, blogs, and journal entries.
NOOK Press is an online self-publishing tool created by Barnes & Noble. The online software allows you to upload your manuscript and book cover, and then sell it as an email on a NOOK device. Barnes & Noble is just as reputable as Amazon and I encourage every author to use both platforms. I see many authors on Kindle and not on NOOK; as if NOOK is phasing away.
Amazon Author Central
Amazon Author Central is a platform that allows authors to create a profile and claim their books already being sold on Amazon. With Amazon Central, you can set up your upcoming events, embed an RSS feed or blog, upload pictures of yourself, and display videos about you and/or your book(s).
Amazon AudioBook Exchange (ACX)
Audiobooks are becoming a new thing in today’s publishing era. Once your books are available for sale on either Kindle or print, you can get an auditor to record your book. Royalties and contracts are setup and those that cannot read or see your book, can listen to your book through Audible.
When I first joined Goodreads, I freaked out because I didn’t understand why I could not create an author page. Before establishing an author page, you must recommend, read, and rate so many books. You begin by searching for your book. If Goodreads does not pull up anything, a button will appear that says “manually add my book(s)”. As I began to get ratings and reviews on my book, I added friends and joined different communities. This opened up my understanding and I began setting up critique groups, writing blog posts, include my works of writing, and uploading pictures.
One great feature, as a Goodreads author, I encourage is book giveaways. Setting up quizzes and trivia on your book sounds great, but to gain exposure you have to give away something for free. Even if you give away 1 copy, you can gain a lot of readers. When I did my first book giveaway, I only gave away 1 free copy of my book. The amount of contestants I had was 992 at the closeout. Take advantage of the giveaways.
LibraryThing is a cataloging platform where librarians catalog books in their library and books of interest. You can still create an author page, upload photo(s), and contribute to the Common Knowledge placed on your books. Your readings and events can be added on LibraryThing and to find people of similar interest, you can join the Hobnob with Authors group.
All three of these social media platforms are free. If you have written multiple works, I suggest only creating one author page and displaying all of your works there. If you are concerned with privacy, block unwanted users and set your profile to private. Keep in mind that a private profile is harder to find than a public one.