Society defines beauty as the “must-do” trends and tips that every fashion magazine encourages, but the people behind American Mortals define beauty as feeling good about yourself all the time. American Mortals (or AMMO) is a hair salon based out of Philadelphia, Pennsylvania. Their mission can be summed up in one word: comfort. They want their clients to feel comfortable about themselves and about being in their salon, and at the same time create high-quality hair styles. Two ways they achieve this goal is in their work space and in their business policies. The interior is brightly colored, but simplistically furbished, and its often changing as AMMO embraces an ever-changing culture.

While AMMO’s policies are more stringent for a beauty salon, its managed like that to maintain ease and business in their workplace. A twenty-four hour notification for cancellations is much desired, and fees may be incurred after three absences for appointments. No more than fifteen minutes delay is accepted. It is encouraged that parents bring in children fifteen minutes beforehand so they can adjust to the environment.

AMMO has labeled a supply of hair and body care products. They can be purchased in-store at their Philly salon or in the Woodley and Bunny salon in Brooklyn, New York. Online, they can be purchased for up to $16 before extra mailing fees on woodleyandbunny.com.

Beauty defined by AMMO is caring for the individual more than current “hot or not” lists. You’ll get your money’s worth for their hair care services, and their products are a great deal. Experience their redefinition of beauty if you can. Buy their merchandise or schedule an appointment with them if you can at americanmortals.com.