When you can look up most of the information that you need about listings online, do physical signs and banners still have a place in the real estate market? Realtors and real estate agents shouldn’t look at signs and online listings as an either/or situation, but rather look at both of them as effective tools in letting people know that a property is on the market. The thing to keep in mind with real estate signs is that you’ve got to use them strategically in order for them to be truly effective.
The Main Goal
The main goal with a real estate sign is to gain exposure. Testimonials and referrals from clients are great, but a real estate sign is simply an extra layer that can be used to enhance overall market visibility and bring in new clients. Much like a business card, a lawn sign is another way to let people know what properties are on the market, broaden exposure and attract potential clients and future homeowners.
An Accidental Find
Imagine that you’re driving through a neighborhood one day and you spot a real estate sign for a property that’s for sale. You might not even be intentionally looking for available properties, but you’ve found one that you immediately like. You pull up to the side of the house, take a closer look at the property and jot down the number of the real estate agent or agency. You might have accidentally found your dream home, all because of a lawn sign.
When people do an online search, they know exactly what they’re looking for. They have a specific neighborhood in mind, a specific number of bedrooms and a specific price range. Happy accidents can still happen when searching online, but they’re not quite the same as being able to physically see the house and get an idea of what the neighborhood looks, smells and feels like. Potential buyers might second guess their decision if they never actually get a chance to see the property from their own point of view instead of seeing the property on a computer screen.
An Instantaneous Reaction
Real estate signs create a sense of immediacy and urgency whenever people see them. Buyers know how quickly a property can be snatched up if they don’t act fast enough, and a sign allows them to either instantly get in touch with the real estate agent or do more market research on the property. A real estate sign is just the thing to light a fire under future homeowners.
One of the very best things about lawn signs is that they’re affordable, durable and provide individuals with up-to-date information. In order for online advertisements to be truly effective, they have to have the right colors, fonts, borders and be the perfect size so that they’ll stand out. With a physical real estate sign, you can go for a more basic design since people are going to be more focused on the house itself instead of how the sign looks. The sign could be hot pink, but as long as it contains all of the important information potential buyers will be in touch.
Even though it feels like everything has gone digital, physical signs and advertisements still have their place in the real estate market. Use them to your advantage and you’re sure to seal the deal.